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PostPosted: Fri Jan 19, 2018 1:02 am 
Yogi Tea taps L.A.-based food entrepreneur to be chief executive

By Sherri Buri McDonald
The Register-Guard
JAN. 17, 2018

Springfield-based tea brand Yogi Tea has chosen a Los Angeles-­based
food industry entre­preneur as its next chief executive officer.

After a transition period, Giancarlo Marcaccini will succeed Conrad
Myers, who has led Yogi Tea for five years, the company said.

Yogi Tea is a brand of East West, which is owned by the Sikh Dharma, a
religious community based in Española, N.M., and founded by the late
Yogi Bhajan.

Marcaccini is a co-founder and managing partner of Cosa Dolce, a Los
Angeles-­based frozen dessert private label manufacturing company, and
Villa Dolce Gelato, a gelato producer based in Phoenix. He also played
professional basketball in Italy, Spain and France in the late 1990s
and early 2000s, according to his LinkedIn profile.

For the past two years, Marcaccini served on the board of East West
Tea Company LLC.

Marcaccini initially will visit Yogi Tea operations and staff, vendors
and customers in the United States and Europe.

East West has tea packaging plants in Springfield and in Imola, Italy,
near Bologna, and administrative and sales offices in Portland and
Hamburg, Germany.

Later, Marcaccini will decide where he will be based, company
spokesman Sat Bir Singh Khalsa said.

East West employs more than 140 people — 120 of them based in the
Eugene-Springfield area.

Marcaccini is not a member of the Sikh community that owns East West.
Neither is Myers, a business turnaround expert, who took the tea
company’s helm in 2012.

Planning for the transition from Myers to a new chief executive has
been a priority for the East West board for the past year, Sat Bachan
Anthony, chairwoman of East West’s board of managers, said in a press

“We are infinitely thankful to Conrad for leading our company for the
past five-plus years,” she said.

During that time, Yogi Tea has grown dramatically and launched new
products in the United States and overseas, including “ready to drink”
products in Germany, the statement said.

The privately held company does not release annual financial figures.

East West also has nearly completed the $20 million,
189,000-square-foot plant it has been building on 13 acres south of
West 11th Avenue in Eugene.

The new plant is expected to be fully operational in August. When it
opens, East West will vacate three leased facilities: a
38,000-square-foot headquarters and factory at 950 International Way
in Springfield’s Gateway area, a 32,000-square-foot warehouse in west
Eugene and a 14,000-square-foot warehouse in Coburg.

“It is an honor to be joining a team and company that is experiencing
such tremendous success,” Marcaccini said in the press release. “Yogi
Tea stands for everything I believe in, and I look forward to further
serving the Yogi Tea community and mission.”

Yogi Bhajan moved from India to the United States in the early 1970s,
teaching a blend of kundalini yoga and the Sikh religion. His students
set up communities throughout the United States, including in Eugene.

The tea company is the last remnant of Golden Temple of Oregon, a food
company launched by the local Sikh community in the early 1970s that
became a leader of Lane County’s natural foods industry.

Golden Temple’s cereal business was sold in 2010. It is now owned by
Post Holdings.

In December 2011, following contentious litigation filed by the Sikh
Dharma against five Golden Temple managers, a Multnomah County judge
ordered the managers to return $36 million to the Sikh community. The
judge found that the managers were unjustly enriched by a 2007
corporate restructuring that shifted 90 percent of owner­ship of
Golden Temple to the executives and away from the longtime owner, the
Sikh Dharma. Former Golden Temple chief executive Kartar Singh Khalsa,
a former Eugene resident and prominent local businessman, was among
the management group.

Follow Sherri Buri McDonald on Twitter @sburimcdonald . Email .

PostPosted: Fri Jan 19, 2018 10:37 pm 
Are members of the rank and file "dharma" realizing any financial benefit from the Yogi Tea company?

How well is the company doing, in your opinion?


PostPosted: Mon Jan 22, 2018 8:47 pm 
The rank and file do not receive any compensation from the tea company -- 'twas ever thus. This is one of the reasons the business is, in my opinion, a success.

PostPosted: Thu Jan 25, 2018 1:19 am 
Lama Lilan Po Ph.D. wrote:
The rank and file do not receive any compensation from the tea company -- 'twas ever thus. This is one of the reasons the business is, in my opinion, a success.

Ta for this.

Very few of the rank and file that worked for "family" businesses such as the Brass Bed Factory, Golden Temple restaurants, etc. ever made anything close to a living wage.

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